Meet the team
Tony Long
CEO of Fashionbar LLC
Tony Long, CEO Of FashionBar LLC is a Chicago resident focused on a mission to help identify Chicago as a fashion destination. Tony acquired his Bachelor’s degree in Marketing, Management with a Certificate in Entrepreneurship Studies from University of Illinois at Chicago (UIC). Tony worked for various fortune 100 companies such as Federal Mogul Corporation (Formerly known as FelPro Corporation), Avery Dennison, Alcan Packaging, WW Grainger etc. In his 20yrs of corporate experience in Marketing, Management, Manufacturing and Distribution, he’s accomplished the opening of a manufacturing facility in Orange, France for Nestle Corporation during his employment at Alcan Packaging.
He’s implemented SAP technologies at WW Grainger and project managed the execution of Healthcare Reform mandates and regulations at Blue Cross Blue Shield of Illinois which was set forth by Obamacare and the US Federal Government. After achieving a list of comprehensive corporate achievements, Tony shifted his focus on his true dedication onto Fashion business where he’s been able to launch FashionBar Chicago. This vision to combine this corporate experience coupled with his flair for fashion has strengthened his presence within the Chicago fashion industry. FashionBar Chicago continues to grow as a central source for business
Steve Alvarez
Director of Runway Execution
Steve Alvarez is the Director of Runway Execution/Master Stylist for FashionBar Chicago a premier fashion strategy consulting firm specializing in runway execution, styling, marketing, public relations, and promotions. He has over 15 years of vast experience within the Fashion Industry ranging from fashion styling, wardrobe styling, window styling, fashion consulting, and personal shopping working with various national corporations/brands such as Ralph Lauren, Neiman Marcus and Macys to name a few.
He received a Bachelors in Business Administration from Loyola University of Chicago and later obtained a Master’s of Science in Integrated Marketing Communications from Roosevelt University. Style Philosophy: Fashion is an amazing outlet for ones self expression. It’s an opportunity for people to motivate, cultivate, aspire, create and become who they feel they want to be. The person becomes the master of their own story through fashion.
SAM UDONI
Marketing & Merchandise Coordinator | Runway Model
Sam brings five years of experience in fashion curation and creative marketing, complemented by her Psychology and Philosophy background from Colorado State University. At FashionBar, her responsibilties include develops marketing strategies, creates digital content, manages vendor/designer relations, coordinates sustainable merchandise, plans events, oversees models, and directs showroom operations. Drawing from her experience in consignment and wholesale second-hand clothing, Sam collaborates with both emerging and established designers. She approaches fashion as a powerful form of expression that shapes communities, specifically passionate about building Chicago’s fashion scene through a positive lens.
Jada gerisma
social media & communications | Runway model
Originally from New York and a graduate of Columbia College Chicago, Jada Gerisma brings creativity and consistency to FashionBar’s digital presence. She manages our day-to-day social media, curating content that highlights designers, models, and events while engaging our growing audience. Jada also supports the development of our newsletter, ensuring that the FashionBar community stays connected and informed.
Daniel Pojmaevich
marketing, communications & web development
With over 10 years of professional experience in Communications, Marketing, Web Development, and Operations, Daniel leads diverse projects that range from messaging strategy and content creation to web development and customer engagement. He manages day-to-day operations at FashionBar while overseeing large-scale productions like FashionBar The Shows, ensuring seamless execution across all facets of the brand.
Daniel specializes in marketing strategy, digital infrastructure, and client website development, helping brands build their presence and reach their audiences effectively. His role includes working closely with fashion designers to refine their brand positioning, streamline operations, and support sales growth through tailored go-to-market strategies. In addition, Daniel directs the digital operations of FashionBar to ensure that all public-facing projects reflect the brand’s mission and vision cohesively.
With a background in audio and sound, Daniel also supports creative direction for lifestyle brands, blending aesthetics, storytelling, and technical skills to deliver impactful brand experiences.
david myers
bourne.foto photography
David Myers of Bourne.Foto is a skilled fashion photographer specializing in model portfolios, designer collection shoots, and live runway coverage. As a resident photographer at FashionBar, David brings our April and October shows to life through his lens, capturing the energy, elegance, and artistry of Chicago’s fashion scene. His work supports emerging and established talent alike, helping them build powerful visual narratives for their brands.
tammy yang
chihatlady Photography
Known as ChiHatLady, Tammy Yang is a bilingual digital creator, lifestyle model, and seasoned photographer with a global perspective. Her unique eye for fashion and storytelling is shaped by her experiences as a world traveler and creative force behind the lens. As FashionBar’s resident photographer, Tammy captures the essence of our designers, models, and events—bringing each moment to life through dynamic, high-quality imagery.