Let FashionBar execute your product/garment shoot for your brand.
- Create and document the Look Book for your brand which captures a total of 12-16 products to be sold. The look book will require detailed product information to be provided by the Rules of Good Look Book Design below:
- Appeal to lifestyle desires by knowing what makes a person buy
- Use quality imagery and graphical elements
- Limit your use of fonts and keep it simple and cohesive
- Design for your target market, not your personal preferences
- Keep the style consistent from issue to issue to help build and support your brand design
- Make the product the main focus
- Important items should go on the outside of pages
- Remember to Up-sell or Cross-sell your products and services
- Give products room to breathe by taking advantage of the white space
- Look Books that are 8-10 pages are perfect for starting designers.
- Analyze your results for making improvements and tracking your ROI.
