The Shops

Secure Your Pop-Up at fashionbar located at water tower place

Located in the heart of Chicago’s Magnificent Mile, Water Tower Place is a landmark shopping destination, home to over 70 stores including American Girl Place, Lego, Akira, Eileen Fisher, and many others. FashionBar The Shops is situated on Level 3, offering a dynamic pop-up fashion experience open to buyers, consumers, and the general public. This is an excellent opportunity to meet new clients, market your designer brand, gain commercial exposure, and increase your sales.

Participate at The Shops

Review our annual Shops schedule below and click The Shops event that best fits your schedule and complete the registration payment to secure your vending spot. Once you’ve secured your vending spot and payment is completed, we will provide you with a check-in document detailing load-in and load-out procedures.

January 2026

February 2026

March 2026

May 2026

June 2026

July 2026

August 2026

September 2026

oCTOBER 2026

November 2026

December 2026

  • The Shops takes place during regular Water Tower Place hours of operation.
  • Please click here: to be view  Hours of Operation on Water Tower Place’s website!
  • Limited to only 10-12 Brands. 
  • Here’s the link to view the retail space at Water Tower Place (near JJill and White House Black Market).    
  • A 8×8 space
  • (1) 6-foot Table
  • (2) Chairs
  • Wi-Fi: Provided by Water Tower: Guest
  • (DJ)Music
  • A selection of your preferred items to sell. (Quality over Quantity, please)
  • Additional Tables if necessary 
  • Linen or Table Liner for your 6-ft Table
  • Your Marketing Materials (Signage, Business Cards, etc.)
  • We rent additional 6-foot tables at $25.00 (per table)
  • Clothing racks for $35.00 (per rack) 

***Note: The Shops must meet Water Tower Place strict branding and marketing criteria therefore we ask that you please ensure your racks are silver to meet these requirements. Upon securing your vending space and completing your registration payment, FashionBar will send you your Check-In document and Marketing content to prepare you for this opportunity. 

  • The Space is assigned on a 1st-Come-1st-Serve basis, to ensure a spot is AVAILABLE please register as soon as possible. 

Check-in and checkout time and information:

  • Set-up and Breakdown information
  • What to bring (approved racks, hangers, marketing materials etc)
  • Vendor Responsibility of Engagement
  • Loading Dock Directions
  • Affordable Downtown Parking – Use SpotHERO

Please email us at in*********@fa***************.com or call us at 312 532 4210 if you have any additional questions.  We are looking forward to your  engagement during FashionBar The Shops!

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